The Launch: August’s Hottest Fashion Drops

August brings about the very best that summer has to offer: hot days, the unbridled confidence of Leo season, and the chance to rock your most summer-ready outfits before fall takes over. Watch this space as the indisputably best month of summer promises to deliver on fashion news, launches, and collaborations.

Telfar Launches The Liberia Collection

Who: Telfar

What: The Liberia Collection

Where: Online at on August 16

Why: At long last, Telfar has released its highly anticipated line of performance wear, dubbed the Liberia Collection. The collection will feature gown-length jerseys, deconstructed tracksuits, sarong bottoms, and spliced tops cast in a neutral palette (i.e. navy, red, sand, and white), including classic staples that are engineered with hidden pockets, mesh paneling, and nylon drawstrings. Telfar first debuted the wares, priced between $60 and $120, on Team Liberia during the 2021 Tokyo Olympics.


Frank Ocean Announces New Brand

Who: Frank Ocean

What: New luxury brand, Homer

Where: Schedule an appointment online at

Why: Singer Frank Ocean is expanding his fashion horizons with the launch of Homer, a brand-new luxury brand. Expect fine jewelry pieces in 18k gold, recycled sterling silver, hand-painted enamel, and lab-grown diamonds handcrafted in Italy.


KkCo Outside

Who: KkCo and Urban Outfitters

What: The Outside collection

Where: Online at

Why: Designer Kara Jubin and Urban Outfitters came together to launch KkCo Outside, a new collection that’s perfect for running, backpacking, or just walking your dog. There are plenty of bright, saturated colors in eco-conscious materials recycled from factory scraps and organic cotton. Whether you’re in the market for a new windbreaker or a mock neck, you can rest easy knowing the performance-ready pieces are priced from $59 to $298.


Holiday the Label Drops Fall Collection

Who: Holiday the Label

What: First-ever knitwear collection

Where: Online at

Why: Australian brand Holiday the Label released a knitwear collection for the first time ever ahead of the fall season. Inspired by its prints and ’70s-era rugs, each piece is made to stretch and mold into your body. From pullovers to bike shorts and cotton pants, you’re sure to find something to cozy up in. Our favorite? The signature Happy Hawaii print in a brand-new colorway.


Rosie Assoulin and Solage Auberge Resorts Introduce Pop-Up

Who: Rosie Assoulin and Solage Auberge Resorts

What: Pop-up collaboration

Where: Solage Auberge Resorts

Why: Sustainable fashion designer and natural wine creator Rosie Assoulin is collaborating with Solage Auberge Resorts in Napa Valley, Calif., on a pop-up. The on-site activation will feature the designer’s exclusive hand-painted kimono robes, aprons, hair bows, and iconic silhouettes, along with exclusive access to the coveted Rosie Assoulin x Papier stationery. Bottles of wine from Assoulin’s natural wine line, Vivanterre, will also be available with custom labels designed specifically for this occasion.


Marc Jacobs Debuts Devon Lee Carlson Capsule Collection

Who: Marc Jacobs

What: Collaboration with Devon Lee Carlson

Where: Online at and in stores at Marc Jacobs Madison Avenue and Melrose Place

Why: In honor of Carlson’s birthday, Marc Jacobs has joined forces with the designer and bona fide Cali cool girl to create a line of RTW and accessories influenced by her childhood—specifically, the early aughts, which are undeniably back in vogue. Her unique sense of style and creativity come to life in the form of baby tees, ruched slip dresses, and a re-release of an archival Marc Jacobs bag that Carlson herself bought years ago. Her own doodles—and even her dog—also make an appearance via printed tees, making this collaboration that much more personal.


Manu Atelier Teams Up with ROTATE

Who: Manu Atelier

What: Footwear collaboration with ROTATE

Where: Online at and select retailers

Why: Manu Atelier was founded in 2014 with an ethos that unique accessories and leather goods shouldn’t skimp on quality. For its debut footwear collab, the brand partnered with Danish fashion label ROTATE on a selection of three distinct silhouettes: knee-high patent boots with a contrast heel, a slingback pump in embossed croc, and a tie-up heeled sandal in pastel hues. Digital influencer Jen Ceballos was handpicked to shoot and star in the campaign, which features gorgeous images that reflect the multitude of styling possibilities.


Tod’s Releases Graffiti Capsule

Who: Tod’s

What: Graffiti capsule collection

Where: Online at and in Tod’s stores worldwide

Why: Tod’s, the Italian brand heralded for handcrafted and timeless leather goods, is expanding its visual vocabulary with the newly launched Graffiti collection. Inspired by street art and the pulse of creativity found in this form of self-expression, Tods has emblazoned handwritten graffiti onto its signature bags and shoes with drawings by Creative Director Walter Chiapponi. The rebel spirit of street art juxtaposes perfectly with the clean lines of the brand’s leather goods, making a statement without sacrificing sheer quality.


Proenza Schouler Collaborates with Birkenstock

Who: Proenza Schouler

What: Autumn-Winter 2021 collaboration with Birkenstock

Where: Online at,, and select global retailers

Why: New York fashion brand Proenza Schouler has teamed up with Birkenstock for another collaboration, continuing its relationship with the legendary German shoemaker. Designers Jack McCollough and Lazaro Hernandez of Proenza Schouler stated the collaboration came from wanting a shoe to wear quite literally everywhere: “We want these shoes to be walked in, not just in the country or on the beach, but we wanted to create something that is polished and durable enough for everyday life around the city,” the press notes read. Durable and versatile, the latest iteration of Birkenstock sandals features slick colors and patent leather with contrast stitching. NYC-based musician King Princess stars in the campaign, showing off the sleek styles that will take you truly anywhere.


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