Sneaker News Release Updates August 7th, 2021

From new releases to shake-ups in the business side of sneakers, the last seven days delivered a considerable amount of news.

adidas‘ parent company announced it sold Reebok to Authentic Brands Group (ABG) for more than $2 billion USD. The world first caught wind of the Three Stripes attempting to sell the English-founded company at the tail-end of 2020. Although the brand was sold for less than the $3.8 billion USD it was purchased for back in 2006, it can’t be remised that it was a profitable venture for adidas’ parent company, while also allowing it to diversify its influence and reach. The future of Reebok is unknown, but new ownership might be exactly what the brand needs.

Elsewhere under the Three Stripes umbrella, The Simpsons has reimagined an adidas McCarten as a shoe for none other than Ned Flanders. A number of of EQT and adidas Forum options surfaced, the latter receiving one of the most eye-catching styles of the year courtesy of Kerwin Frost.

Over the last two years, collaborations have become omnipresent within the world of sneakers, and NIKE, Inc. arguably leads the pack. Travis Scott, fresh off his own string of Swoosh-backed projects, took to Instagram Stories to tease a Solefly x Air Jordan 1 Low. sacai and fragment design also had two of their Nike LDWaffle creations emerge via official images, leading some spectators to express how they believe the pairs are too plain. Hiroshi Fujiwara showed another color of his fragment design x Nike Dunk High on social media too, although there’s no word as to whether or not the black and navy proposition will ever release.

Casablanca and New Balance unveiled the latest chapter of its burgeoning partnership with the sports car-inspired New Balance XC-72. Kiko Kostadinov, Brain Dead and ASICS shared a look at one of their most complex-looking arrangements yet on the limited GEL-Fratelli.

For a look at all that and more, check out our top headlines from August 7th to August 13th ahead.

adidas Sells Reebok To ABG For $2.5 BillionSo long, partner.READ MORE: adidas Sells Reebok

Travis Scott Teases Upcoming Solefly x Air Jordan 1 LowShared via Instagram Stories.READ MORE: Solefly Air Jordan 1 LowREAD MORE: Jordan 5 Jade HorizonREAD MORE: Jordan 5 OreoREAD MORE: Jordan 1 Zoom CMFT SilverREAD MORE: Jordan 1 Low BarcelonaREAD MORE: Girl’s Jordan 1 Low PinkREAD MORE: Violet Jordan 36

Ned Flanders Gets His Own a-diddly-didas CollaborationStupid sexy Flanders.READ MORE: Ned Flanders adidas

Hiroshi Fujiwara Reveals Next fragment x Nike Dunk HighSoon come?READ MORE: Black Navy fragment Dunk HighREAD MORE: Pink Velvet Dunk LowREAD MORE: Iowa Dunk LowREAD MORE: Midnight Navy Dunk HighREAD MORE: Georgetown DunksREAD MORE: Grey Fog Dunk LowREAD MORE: 1985 Dunk High Chile RedREAD MORE: Dunk High Blue CamoREAD MORE: Diamond Anniversary Dunk Low

Casablanca Ushers In The Era Of The New Balance XC-72Inspired by the world of racing.READ MORE: Casablanca New Balance XC-72READ MORE: Ronnie Fieg New Balance 990v3 TornadoREAD MORE: Multicolor New Balance XC-72

Sneak Peek At Another Off-White x Nike Blazer LowHmm.READ MORE: Off-White Nike Blazer Low

Official Images Of The sacai x fragment x Nike LDWaffle “The Classic”Tonal takes from the trio.READ MORE: sacai fragment LDWaffle The ClassicREAD MORE: Navy sacai fragment LDWaffle

Kerwin Frost Imagines The adidas Forum Hi In Macabre FormWild.READ MORE: Kerwin Frost adidas Forum HiREAD MORE: Solebox adidas EQT RacerREAD MORE: Black Bad Bunny adidasREAD MORE: Jeremy Scott adidas Forum Low DippedREAD MORE: adidas Predator Accelerator 4DREAD MORE: Blue Bird adidas Forum Velcro

Kiko Kostadinov And Brain Dead Collaborate On The ASICS GEL-FratelliSplit personality.READ MORE: Kiko Brain Dead ASICS

Allen Iverson’s Reebok Answer IV Emerges In “Bred”What if?READ MORE: Black Red Reebok Answer IV