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Kim Kardashian’s shapewear brand, Skims, is a force to be reckoned with, and the brand’s proving that even further with its latest campaign. To celebrate the launch of its upcoming bra collection that drops on Sept. 27, Skims is giving us a glimpse into just how show-stopping its new bras are with a campaign that has us on our toes in anticipation of the launch.
Featuring 50 inspiring women of all backgrounds — McDonald’s servers, CEOs, nurses, mechanics, and even celebrities such as Becky G, Brooke Shields, Cassie, Chelsea Handler, Juliette Lewis, and Indya Moore — the campaign shows off a diverse mix of women.
“I’m so honored to be part of the new Skims bra campaign amongst so many incredible people,” Becky G said exclusively to POPSUGAR. “I love that Skims is dedicated to diversity and celebrating our bodies instead of hiding them.”
Showing off its upcoming Naked, No Show, Weightless, Fits Everybody, Cotton Jersey, Cotton Logo, and Ultra Fine Mesh bras in the staple neutral shades, the campaign exhibits the epitome of confidence. And while Skims currently offers bralettes, this assortment is made to combine the comfort of a bralette with the shape and support of an underwire bra.
Available in band sizes 32 through 44 and cup sizes A through F, there’s a bra that’s a fit for every bust. From weightless bras that feel like a second skin to silky, no-show mesh styles that look great under clothing, odds are you’ll spot a bra that suits your taste and needs.
Have a peek at the campaign ahead, and check back on Sept. 27 to shop all of the pieces for yourself.