How The Bratz Doll Became 2021 Biggest Fashion Muse

While many are dressing specifically to fit the Bratz aesthetic, it should be noted that most of the trends worn by the dolls — tiny skirts, clashing prints, platform boots, mini bags, and fuzzy accessories — also align with the current return of Y2K fashion. This might explain why Olivia Rodrigo, Emma Chamberlain, Iris Apatow, and other Gen Z influencers appear to be dressing like Bratz dolls, too. In June, Rodrigo posted a slideshow of photos featuring herself wearing a corset-like plaid mini dress with knee-high patent leather platforms, her hair tied in two tiny pigtails. Below the photo, Instagram user Stephenie Smith commented what we were all thinking: “Jade Bratz doll IRL.” The “Deja Vu” singer continued the streak in the just-released music video for “Brutal,” which featured Demonia platform boots, a rhinestone tank top, butterfly clips, and multicolored hair extensions — a Bratz signature.