How Eric Sedeno Became TikTok’s Favorite Bestie

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Let’s talk fashion. How would you describe your style?

A mess. I’m joking. I think my personal style is always changing and evolving (as everyone’s should be), but I would say that right now I’m going for “Cowboy in the city who wears too much color.” Finding ways to introduce any little feminine accent into my wardrobe is the most fun about being gay and dressing however I like. Why not wear my plaid jacket with my floral shirt and my puffer purse? It makes sense to me as an art director and homosexual.

What are some of your most-worn pieces? Favorite brands?

My absolute favorite pieces are usually thrifted. Something about finding something no one else will have makes owning an item way more exciting. I grew up with parents who really didn’t care about buying name-brand clothing, and although brands can be really enticing, I like to think I still dress by finding things that make me feel excited and confident. My favorite green sweater is a women’s large Lands’ End in this beautiful mint. My favorite jacket is this oversized western red and black plaid jacket that’s vintage Banana Republic from the ’80s. And my favorite pants my boyfriend actually made for me for my birthday! (@reubensplanet on Instagram! he’s super talented). Brands I actively follow for style inspiration are Jacquemus (the color palettes are to die for), Eytys, Balenciaga, and recently Willy Chavarria (I loved his runway’s references to Latino culture).

You’ve made some TikToks doing DIY fashion. Why do you love DIY’ing so much?

I don’t even know! I have always loved making things. Art was my favorite subject growing up. Obviously, I am a full-time art director now. I think DIY is an opportunity to take something that you might not love like you used to, and give it a whole new life. It’s also a chance for me to have fun and truly experiment, because I honestly still have no idea what I am doing. So I’m really just doing it to make something and try something new!

What’s been the best piece you’ve DIY’d? We love the safety pin video you made.

I would say that my favorite all-time DIY would be the first sweater I ever made. It was just the beginning of my DIY TikTok series, and I messed up so many times it should have been a disaster, but it came out perfect! I want to make another one in green or pink soon.

What is your favorite TikTok you’ve ever made? What took the longest?

My favorite TikTok I have ever made has to be my virtual hug video. I leaned into people saying that it feels like they’re FaceTiming me, and put a video out there that felt like I was FaceTiming the viewer and gave some positive reinforcement, and it went viral. Millions of people saw it and I’ve never cried at the nice things in my comment section before I made that video. I went viral for being nice! What more could I ask for?

What’s the next big idea you want to tackle on TikTok?

I want to introduce my graphic design onto my platform. If there’s one thing I love in this world, it truly is illustration and design, and I feel like that’s what I want to do with my life. If anyone has any ideas let me know! Other than that, I’m just going to keep being me.

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