How Do TikTok’s Viral Leggings Work, Explained

In November 2020, a specific pair of leggings sold by a French company Seasum for $25.99 went viral overnight, thanks to the popular hashtag #TikTokMademeBuyIt, which encourages users to try out items and hacks. The style, featuring a honeycomb-like texture and an indentation on the lower back that simulated a pulled-up thong, was lauded by users for its comfort. But what truly sets these leggings apart from the millions out there was its unique ability to transform anyone’s derriere. One of the first users to share them was Lauren Wolfe, a TikToker with over 500,000, who claimed that her “butt does not look like that” normally. The video now has over 250,000 likes.