In addition to Black Widow, Disney also offered several other movies, such as the live-action Mulan and Jungle Cruise, on Disney+ in addition to giving them a theatrical release. But a different strategy will be implemented for the company’s newest Marvel film, Shang-Chi and the Legend of the Ten Rings. The movie will first be screened exclusively in theaters, starting on Sept. 3, for 45 days instead of the typical 90 before heading to Disney+.
“On Shang-Chi, we think it’s actually going to be an interesting experiment for us because it’s got only a 45-day window for us,” Chapek told analysts. “So, the prospect of being able to take a Marvel title to the service after going theatrical with 45 days will be yet another data point to inform our actions going forward on our titles.”
He continued, “When we planned Shang-Chi, that title was planned on being in a much more healthy theatrical environment. And at this point, unfortunately, due to distribution agreements that we have and due to just the practicalities of last-minute changes, it wouldn’t be possible.”