Customer Acquisition Freeplay Startup Chalkline Raises $2.7 mln In Series A Funding


Chalkline, a Nashville-based B2B customer acquisition Freeplay startup, has raised $2.7 million in Series A funding to continue expanding its platform.

The funding round was co-led by Parlay Capital Holdings and Patrick Conroy, and counted with participation from Afshin Yazdian; Andrew Braitchouk, and Clay Travis. As a result of the round, Greg Buonocore from Parlay Capital and Patrick Conroy will be joining the startup’s board of directors.

The new funding will be used by Chalkline to boost its product development and commercial momentum, as well as establish partnerships with global sport betting operators and media companies. Daniel Kustelski, CEO and Co-Founder of Chalkline, referred to the round and startup’s potential by stating:

“We are thrilled to welcome this outstanding group of professional investors and seasoned gaming executives to our team. The North American sports betting and iGaming industry are experiencing incredible growth. Our localized state-level freeplay sports games have always been a key part of the Chalkline product suite, but we’re most excited about the rollout of our personalization products, like our GameChanger ‘favorite team’ game.”

Chalkline’s platform is already in use by recognized brands like Churchill Downs, Chive Media Group, and JACK Entertainment, improving their user acquisition and retention metrics.

The startup, which has offices in Nashville, London, and Johannesburg, has experienced sustained growth over the past months, which allowed it to immediately open applications for new positions and expand its catalog of products upon completion of the round.

Ever since being founded in 2019, Chalkline has delivered more than 20,000 unique games to more than 8 million players globally. The customer acquisition Freeplay startup believes that it has only scratched the surface when it comes to localization and personalization, projecting sustained growth over the next few years as it capitalizes on the increasing demand for the services it provides.

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