@cosme 2021 Mid-Year Best Cosmetics Awards – THE YESSTYLIST – Asian Fashion Blog

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Japanese beauty review site @cosme just announced its 2021 Mid-Year Best Cosmetic Awards for the site’s most popular products launched between November 1, 2020 and April 30, 2021. Since its inception in 2002, the awards have been presented every six months to the best rated products on the platform.

This year’s awards were based on 540,000 reviews written by the site’s members. Results show a continuous demand for mask-proof skin care and makeup during the pandemic. Skin care – particularly lip care – is in much higher demand than makeup. Product accessibility has also become a concern for customers due to lockdowns, leading to the rise of drugstore brands.

To check out the full list of winners, visit @cosme’s website here (Japanese only).

Grand Prizes

1st: Canmake – Plump Lip Care Scrub2nd: SUQQU – Signature Color Eyes3rd: Kanebo – Scrubbing Mud Wash4th: CEZANNE – Watery Tint Lip5th: Maquillage – Dramatic Nude Jelly BB SPF 50 PA+++6th: ELIXIR – Balancing Mizu Cream7th: My Beauty Diary – Rejuvenate Deep Hydration Mask8th: Fujiko – Nuance Wrap Tint9th: Maquillage – Dramatic Powdery EX Foundation SPF 25 PA+++10th: Dior – Forever Cushion Powder

Category Top

The following results show the most-loved products in each category:

Skin Care

Makeup Remover: Kanebo – Instant Off Oil
Face Wash: Kanebo – Scrubbing Mud Wash
Toner: Benefique – Reset Clear Lotion
Emulsion: Naturie – Hatomugi Skin Conditioning Milk
Essence: DEW – Caviar Dot Booster
Face Cream/Gel: ELIXIR – Balancing Mizu Cream
Face Oil: Keana – Rice Oil
Sheet Mask: My Beauty Diary – Rejuvenate Deep Hydration Mask
Eye Care: POLA – Wrinkle Shot Medical Serum
Eyelash Serum: Flowfushi – Eyelash Serum
Lip Care: Canmake – Plump Lip Care Scrub

Base Makeup

Sunscreen: Nivea – UV Deep Protect & Care Gel SPF 50+ PA++++
Primer: Maquillage – Dramatic Skin Sensor Base EX SPF 25 PA+++
Liquid Foundation: Majolica Majorca – Milky Wrapping Foundation
Powder Foundation: Maquillage – Dramatic Powdery EX Foundation SPF 25 PA+++
Cushion Foundation: NARS – Pure Radiant Protection Aqua Glow Cushion SPF 50+ PA+++
BB Cream: Maquillage – Dramatic Nude Jelly BB SPF 50 PA+++
Face Powder: Dior – Forever Cushion Powder
Concealer: COSME DECORTE – Tone Perfecting Palette
Highlighter & Bronzer: Revlon – Skinlights Prismatic Powder Highlighter
Fixing Mist: D Program – Allerbarrier Mist

Point Makeup

Lipstick: Aube – Timeless Color Lip
Lip Tint: CEZANNE – Watery Tint Lip
Eye Palette: SUQQU – Signature Color Eyes
Monochrome Eye Shadow: Elegance – Rayon Jelly Eyes
Blush: ADDICTION – Cheek Tint
Mascara: Eyeputti – Beauty Mascara
Eyeliner: Canmake – 3 Way Slim Shade Liner
Brow Makeup: Canmake – Perfect Airy Eyebrow
Multi-Purpose Palette: Twany – Time Beauty Pact

Body & Hair Care

Body Care: Dr. Phil Cosmetics – X-Barrier Repair Body Cream
Deodorant: Nivea – Deo Protect & Care Spray (Precious Savon)
Hand Cream: Shiseido – Ultimune Power Infusing Hand Cream
Nail Care: Anna Sui – Nail Polish
Perfume: COSME DECORTE – Kimono Yui Eau de Toilette
Hair Care: Pantene – UV Protect Hair Oil
Hair Styling: The product – Hair Wax Neroli

Beauty Goods

Beauty Goods: WHOMEE – Fan-Shaped Kumano Eyebrow Brush
Beauty Device: Myse – Scalp Lift
Hand Wash: AYURA – Aroma Hand Wash
Daily Goods: Kose – Allertect Mist

Best Hits

@cosme Shopping Mid-Year New Best Hit: ettusais – Plumper Rich Lip Edition@cosme Store Mid-Year New Best Hit: Benefique – Reset Clear Lotion

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